NOVO_BLOG_08_09 - S16 CAMPAIGN LAUNCH_HEADER_1

Gettin’ caught in the rain and all that jazz?
Yes, and yes. 

 

We also like a fresh drop of hot shoes to warm up our wardrobes – just in time for when the sun creeps out from behind those banana palms. Good thing our Spring 2016 campaign has arrived in time to transport you to the lush tropical rainforest of far north Queensland! Shot on location at Paronella Park – an incredible hidden expanse of pleasure gardens and structures built by Spanish migrant José Paronella in the late 1920’s. Falling into ruin in the late 20th century to be reclaimed by the jungle, this is the kind of place you could easily mistake for being deep in the Amazonian jungle, Indiana Jones style.

Lush and tropical, we’re getting our Eco Glam on this Spring.

With new styles dropping weekly over the next six weeks are all about Boho vibes in gladiator styles featuring braiding and multi-strapping, mashed with futuristic feels in a splash of metallic hardware.

Moving away from the typical ‘Spring’ look and feel, this season we’re loving the gal that’s rocks a bit of ‘tude’. Style-wise, to compliment our shoe trends we were inspired by key looks across the S16 collections of Saint Laurent, Isabel Marant, Chloe and Balenciaga. Those unexpected style combinations of mashing together evening and casual wear (hello sequins and military style jackets!), white on white layering and the mixing of metallics that typify this look, and we’re digging it. Put that all against a jungle backdrop and boom! Amaze. What better excuse is there to jump on a plane and head to a tropical paradise for a mid-winter mini-break and pretend its already Spring? Woah back up, Nelly. You don’t need to tell me twice.

Our campaign launches fo reals next week but check out a sneak peak of the incredible location and some fun behind the scenes snaps to whet your whistle.

Location epicness.

Talent Beza Mickon White and Alex Sinodinovich being super cute between shots.

Rad things happening.

Stay tuned, muchacha.

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